The UAE advertising industry accounted for a 33 per cent share of the GCC’s total ad spend estimated at $4.8 billion in 2012 to remain number one, as the print media continued its dominance with a 71 per cent share of the overall market.
According to a report carried out by OOXmonitor, a web-based service that provides advertising monitoring in the Middle East, digital ad spend grew by 12.6 per cent in the UAE compared to 5.3 per cent in Saudi Arabia in 2012. The UAE accounts for 47.1 per cent of GCC online ad spend.
As per our study, the Advertising spends in UAE grew by 9 per cent in 2012 and Newspaper accounted for a major share of 53 per cent. The details of spends in each media are given below:
Year 2011
(Amount in Millions US$)
| MEDIUM | YEAR 2011 | AD PIE % |
| Newspaper | 853 | 55% |
| Magazine | 231 | 15% |
| Television | 166 | 11% |
| Outdoor | 132 | 9% |
| Online | 96 | 6% |
| Radio | 52 | 3% |
| Cinema | 15 | 1% |
| TOTAL | 1,545 | 100% |
Year 2012
(Amount in Millions US$)
| MEDIUM | YEAR 2012 | Ad Pie % |
| Newspaper | 887 | 52% |
| Magazine | 240 | 14% |
| Television | 156 | 9% |
| Outdoor | 220 | 13% |
| Online | 108 | 6% |
| Radio | 50 | 3% |
| Cinema | 29 | 2% |
| TOTAL | 1690 | 100% |
The media industry in the UAE has brighter prospects because of improving literacy rates, favorable young demographics, higher income levels and technological advancements.
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